August 20, 2026
"We need the neighborhood. The neighborhood needs us."
That's Kate Loftis, talking about the Naro Expanded Cinema earlier this year, not long after she and her partners took over the theater on Colley Avenue. It's a small line, but it says something true about how Ghent actually works. The marquee hasn't changed. The programming hasn't changed. What changed is who's running it, and almost nobody outside the building noticed the handoff at all.
That's the pattern to watch this month. If you walked down Spotswood Avenue today, a Monday, you'd find an empty lawn in front of Blair Middle School. No tents, no folding tables, nothing. That's not a closure. The Ghent Farmers Market only runs on Fridays, and this Friday is one of just three left before the season ends. At the same time, the Naro is finishing a tribute series that only exists because its longtime programmer died and a new owner decided the tradition was worth keeping. And two months out, Stockley Gardens Park will fill with the same festival it's hosted every May and October since 1984. Three different clocks, all ticking down right now, and every one of them is proof of the same thing: in Ghent, the people and the storefronts turn over constantly. The calendar never does.
The Ghent Farmers Market sets up at the corner of Colley and Spotswood, on the green space in front of Blair Middle School, on the first and third Friday of the month, April through September, 4 to 7 p.m. Do the math from today's date and the season has exactly three dates left: August 21, September 4, and September 18. After that, it's gone until spring.
The lineup changes weekly, which is most of the reason regulars keep showing up. Past markets have brought out Life is Gouda for cheese spreads, The Sage Mermaid for kombucha, Joysicles for popsicles, and Overachieving Tea for cold brew. None of those vendors are guaranteed for any single Friday. What's guaranteed is the corner they'll be standing on and the three-hour window they'll be standing there.
That's worth sitting with for a second. A farmers market is, structurally, the most changeable kind of commerce there is. Different trucks, different tables, different produce depending on what came in that week. And yet the Ghent market has held the same footprint, the same day pattern, and the same three-hour window for years. The turnover is the point. The schedule is what makes the turnover legible.
The same logic shows up in the restaurants. Gran Maya, a Mexican spot with an existing location in Virginia Beach, opened this summer inside the Ghent Market Shops at 2200 Colonial Avenue. A few blocks over, La Brioche reopened on Colley Avenue in new space this past June, after a stretch where the Parisian bakery's regulars didn't have anywhere to get their hand-made baguettes and croissants.
Neither of those is a new commercial address. Ghent Market Shops has been a retail center on Colonial Avenue for years. The Colley Avenue storefront La Brioche moved into had another tenant before it. What changed is who's behind the counter, not where the counter is. The Ghent rooftop bar on 21st Street runs the same way: the self-pour draft wall and the weekly rotation of night markets and book clubs are the constant, and whichever specific vendors or authors show up on a given week are the variable.
Here's the pattern laid out plainly:
| What's in Ghent | What changes | What stays fixed |
|---|---|---|
| Naro Expanded Cinema | Ownership, as of earlier this year | The Colley Avenue address, the tribute-film tradition |
| Ghent Farmers Market | Weekly vendor lineup | First and third Friday, Blair Middle School lawn |
| Ghent Market Shops / Colley storefronts | Which restaurant occupies the space | The addresses themselves (2200 Colonial, the Colley corridor) |
| Stockley Gardens Arts Festival | The roster of 130-plus juried artists each year | Third weekend of May and October, since 1984 |
Read down the left column and it looks like constant churn. Read down the right column and it looks like nothing has moved in decades. Both columns are describing the same neighborhood.
The Naro's summer series is the clearest version of this. Since July 6, the theater has been running a run of classic films on Monday evenings, hosted by friends of the late Virginian-Pilot film critic Mal Vincent, with unhosted Tuesday matinee repeats. It wraps August 31 with a finale weekend of Buster Keaton silent films and live musical accompaniment on August 30 and 31.
Vincent covered film for the Virginian-Pilot for more than half a century. The festival was his idea, and it was his wish that it continue after he was gone. So this year's hosts aren't Vincent. They're a group of local cinephiles who stepped in specifically to keep his selections running on schedule. Tonight's entry is a case in point: the 1944 ghost story The Uninvited, hosted by Katherine Byrd, who's worked Hampton Roads theaters her whole adult life, from the box office at the old Janaf Cinema to stage managing ODU's Riverview Theatre to running operations for AMC. She's not Mal Vincent. She's someone the Naro trusted to keep his kind of evening going anyway.
If you haven't caught any of this year's series, there's still time. The last standard-format pairing, a hosted Monday screening and its Tuesday matinee repeat, lands the week of August 24. Then the format itself changes for the finale: Buster Keaton silent films with live musical accompaniment on August 30 and 31.
The countdown that takes the longest to land is the one with the least mystery attached to it. The Stockley Gardens Fall Arts Festival runs October 17 and 18 this year, in the park it's occupied for 42 years running. Hope House Foundation, the nonprofit that organizes and benefits from the event, brings in more than 130 juried artists working in photography, pottery, sculpture, painting, and jewelry. The specific artist roster is different every single time. The third weekend of October is not.
That consistency is why the festival works as a landmark for the neighborhood rather than just an event on it. Ghent residents don't need to check whether it's happening this year. They need to check the dates, because the dates are the only part that was ever going to move, and this year they land squarely two months from where the neighborhood sits right now.
None of this is really about any single business or event. It's about what Ghent has instead of permanence. The Naro's ownership turned over. The critic whose taste shaped its summer programming is gone. A bakery closed and reopened blocks away. A Mexican restaurant with an established location in Virginia Beach found its way into a shopping center that's been there for years. None of that reads as instability if you've lived here long enough to recognize the pattern, because none of it touched the actual fixed points: the Friday market schedule, the Colley Avenue address, the third weekend in October.
If you're the kind of resident who tracks these countdowns, mid-August is a genuinely good moment to be paying attention. Three Fridays of market season left. Two weeks of the Naro's tribute series left. Two months until Stockley Gardens fills the park again. Miss all three and you've still got next year. But you won't get this exact overlap again until the calendar comes back around, which, this being Ghent, it always does.
If you're weighing a move into Ghent, or out of it, and want a read on how the neighborhood's rhythm might fit your own, Missy L'Hoste & Team knows this stretch of Colley Avenue well enough to talk through it block by block. Reach out for a local market consultation, or start with an instant home valuation if you're further along than just looking.
Our knowledge of the area will allow us to focus on the best strategy to not only achieve your goals, but to exceed your expectations. We know how to take control and get the job done to your complete satisfaction. Work with the team now!